Independent homeowner advocacy

Independent Guidance for Confident Decisions.

A knowledgeable advocate focused entirely on your clarity, confidence, and protection.

When a contractor or technician’s recommendation feels confusing, too expensive, or pushed with urgency, you don’t have to figure it out alone. I help you understand the recommendation without the sales pressure, so you can move forward with confidence.

About William

I’m William R. Higgins II, a Palm Beach County native, U.S. Army veteran, and residential service professional with more than 10 years of experience. My wife Stevie and I met in high school, and we’ve built our life here in Palm Beach County. That long connection to the area shapes how I think about home decisions: they affect real families, real budgets, and the place you call home.

More than 350 hours of structured training in buyer psychology and low-pressure sales taught me how urgency, emotion, and carefully framed recommendations can influence a homeowner’s decision. I now use that insight to help homeowners slow the process down and evaluate their options clearly.

I started Higgins Home Advocacy to give homeowners a calm, independent place to turn when a contractor or technician recommends work and you want clear, plain-language understanding before deciding.

Veteran owned General & Professional Liability Insured Homeowner first Palm Beach County native
Higgins Home Advocacy logo

Services & transparent fees

Choose the amount of support you need

Each service helps you understand what a contractor or technician is recommending, what’s clear, what’s optional, and what still needs answers before you decide.

Service pricing is based on the total project amount shown in the proposal.

Transparency begins here—with my own pricing.

Every standard fee is published so you can decide whether the service fits before you ever call.

01

Proposal Review

I help you understand what the contractor or technician is recommending before you agree to anything.

Projects under $15,000$119
Projects $15,000 or more$199

What’s included:

  • Public license-status check for each company reviewed
  • Review of up to four contractor proposals. Each contractor’s proposal may include multiple repair or replacement options, including Good, Better, and Best options.
  • Proposal Clarity Scorecard for each proposal reviewed
  • Clear questions to ask about scope, warranty, exclusions, and payment
  • A calm next-step conversation with William
  • Handled by phone and email with no travel fee
02

On-Site Homeowner Advocacy

Have William beside you for a sales visit, measure, project conversation, or progress check.

Projects under $15,000 · up to 4 hours$249
Projects $15,000 or more · up to 4 hours$299

What’s included:

  • Travel to your location, calm questions on site, written notes, and follow-up
  • Proposal Clarity Scorecard for the written estimate discussed
  • No travel fee for Palm Beach County
  • Additional time: $45/hour (only with your approval)
  • Extended-travel fee applies to Martin or Broward County (+$55)
03

Annual Advocacy Plan

Keep an independent advocate available for the home decisions that show up throughout the year.

Paid annually$449

What’s included:

  • Two visits, up to 4 hours each, with all Service 02 features
  • For a project of $15,000 or more, add $50 for that visit
  • Priority scheduling
  • Save $49 compared with booking the two visits separately
  • Additional time: $45/hour (only with your approval)
  • Extended-travel fee applies to Martin or Broward County (+$55 per visit)

Is this the right fit?

This is for you if…

  • You’re not sure whether the work a contractor or technician recommended is clear, optional, or something that needs a closer look.
  • A visit from a contractor or technician left you with more questions than answers.
  • The recommendation feels rushed, confusing, or sales-driven.
  • You want guidance from someone independent — not tied to the work being sold.
  • You’re a senior who prefers a steady, pressure-free conversation.
  • You’re a new homeowner navigating home decisions for the first time.
  • You’re a long-time homeowner who wants a calm second opinion before agreeing to anything.
  • You want someone patient and clear to help you slow the process down.
  • You want to understand exactly what’s included before you sign.
  • You’re an adult child helping a parent make a home decision from near or far.

A simple place to begin

What would help right now?

Answer three quick questions. You’ll see the service—or the smaller next step—that best fits where you are.

Question 1 of 3Where you are
Where are you in the decision?
About how large is the project?

Use the total shown on the proposal. An estimate is fine.

Where is the property?

A good place to start

Proposal Review

Email the details instead

Independent means independent

Know what my role is — and what it isn’t.

Home-service decisions get complicated when the person diagnosing and explaining the problem may also earn money from the solution.

Higgins Home Advocacy gives you a separate perspective focused entirely on your questions, priorities, and budget.

My commitment to the homeowner

You deserve guidance that’s truly independent. That means no contractor commissions, no referral fees, no kickbacks, and no financial incentives tied to the work being recommended.

I don’t sign contracts for you, authorize work on your behalf, or pressure you to choose a particular contractor. My role is to help you understand your options, take the emotion out of the moment, and make decisions based on clear information, not the urgency or sales pressure that can get introduced during a contractor or technician visit.

Every question I ask, every concern I raise, and every explanation I give is focused entirely on your priorities, your budget, and your peace of mind.

Frequently asked questions

Here are clear answers to the questions homeowners ask most often before we begin.

Can you attend a contractor or technician appointment at my home?

Yes. I can be there in person to help you slow the conversation down, ask clear questions, and keep the decision in your hands.

Can you help me understand a proposal or estimate?

Yes. I’ll walk you through what’s included, what’s optional, and what still needs answers before you agree to anything. Every written estimate or proposal I review also includes a Proposal Clarity Scorecard.

How do multiple options from one contractor count?

Multiple options from the same contractor count as one contractor proposal, not several. Review of up to four contractor proposals is included. Each contractor’s proposal may include multiple repair or replacement options, including Good, Better, and Best options.

Do you help homeowners who feel rushed, confused, or pressured?

Yes. That’s one of the most common reasons people reach out. I help you separate clear recommendations from sales urgency so you can move forward confidently.

Do you work with seniors and first-time homeowners?

Yes. Many of the homeowners I support are seniors, adult children helping a parent, or people navigating a home decision for the first time. They often tell me they appreciate having someone patient, clear, and pressure-free at their side.

Do you work for or receive money from contractors?

No. I don’t accept commissions, referral fees, kickbacks, or any payment tied to the work being recommended. My guidance is fully independent.

Do you choose the contractor for me?

No. I don’t recommend specific companies or steer you toward any provider. What I can do is help you compare options, understand proposals, and spot red flags so you feel confident in your choice.

Do you negotiate prices with contractors?

No. Some homeowners want someone to negotiate for them. That’s not my role. My role is to help you understand what’s being recommended, what’s clear, what’s optional, and what still needs answers — so you feel confident asking any question you want, including pricing questions, directly to the contractor.

Are you a property manager?

No. I don’t manage contractors, schedule work, oversee projects, or coordinate repairs. Property managers handle the work itself. My role is different — I help you understand what a contractor or technician is recommending so you can make a clear, confident decision before agreeing to anything.

Do you inspect, supervise, or guarantee the contractor’s work?

No. I’m not a home inspector or contractor. What I can do is help you understand the scope, keep expectations visible, and stay aligned with what was agreed so you feel confident throughout the process.

Do you sign contracts or authorize work for me?

No. You remain in full control of every decision. I help you understand the details so you can sign only when you’re comfortable — never rushed, never pressured.

Are you insured?

Yes. Higgins Home Advocacy carries General & Professional Liability Insurance.

What areas do you serve?

Palm Beach County, with extended service available in Martin and Broward counties.

How much does the service cost?

All pricing is published openly in the Services & Transparent Fees section. Each service includes a clear checklist of what’s provided, with no travel fee in Palm Beach County.

How do I get started?

Call, text, or email with a short description of the project and what the contractor or technician recommended. I’ll help you understand your options so you can move forward confidently.

A simple place to reach out

Send a short note or upload a proposal

I’ll reply personally and help you understand your options before you make any decisions.

Your information is only used to respond to your request. It’s never sold or used for marketing.

Required
Preferred number to reach you
Optional — if you’d like a written reply
Palm Beach County, Martin, or Broward
A short description of the project or what the contractor or technician recommended.
PDF, JPG, PNGMaximum file size: 10 MB

Start with a conversation

Before you decide, let’s make the situation clear and pressure-free

Before you make any decisions, let’s slow things down and get clear on what the contractor or technician is recommending.

Higgins Home Advocacy, LLC

General & Professional Liability Insured

Call: (561) 444-8699

Text: William

Email: William@HigginsAdvocacy.com

Palm Beach County, Florida
Extended service available in Martin and Broward counties.

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